Home AI Technology Spotify Takes DJ to the Next Level with Global Expansion

Spotify Takes DJ to the Next Level with Global Expansion

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In February, Spotify introduced DJ, an innovative feature that uses personalized AI to curate music based on your individual taste. DJ has quickly become the talk of the town among Spotify users, with fans and artists alike embracing this new way to connect. What started as a beta test in the U.S. and Canada has now expanded to the U.K., Ireland, and several other countries worldwide. Excitingly, Spotify is now rolling out DJ in beta to an additional 50 markets around the globe.

A Personalized Music Experience for Everyone

Starting today, Spotify Premium users in select markets across Europe, Asia, Africa, Australia, and New Zealand can access DJ in the English version of the app. DJ brings you commentary alongside personalized music recommendations, allowing you to discover new artists that align with your taste. Whether you’re an avid music lover or just dipping your toes into new genres, DJ is here to enhance your listening experience.

Behind the Scenes: The Voice of DJ

The initial voice model for DJ is none other than Xavier “X” Jernigan, Spotify’s Head of Cultural Partnerships. Now, listeners in select markets worldwide have the option to enjoy commentary in English and receive recommendations from their personal DJ. By combining Spotify’s personalization technology, generative AI, and a dynamic AI voice, DJ aims to create a truly personalized and immersive experience for its users.

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Connection and Discovery at the Core

At its core, DJ is all about fostering connection and discovery. The power of DJ lies in its ability to combine personalization technology, generative AI, and expert music curation to make your listening experience feel even more tailored to you. With DJ, Spotify listeners are more open to exploring new music and genres they may not have considered before. As Spotify expands DJ to new markets, fans are spending nearly one-third of their listening time with DJ, a testament to its popularity and impact.*

How to Access Your Personal DJ

If you’re a Spotify Premium user in one of the markets where DJ is available, accessing your personal DJ is simple. Just open the Spotify mobile app on your iOS or Android device and head to the Music feed on the Home tab. You can find DJ there or in the Made for You hub within the Search tab. From there, sit back, relax, and let DJ curate a lineup of music tailored specifically for you. DJ also provides short English-language commentary on songs and artists. If you’re not feeling the vibe, no problem! Just hit the DJ button at the bottom right of the screen to explore different genres, artists, or moods.

The Future of DJ

As DJ is still in beta, Spotify is committed to continuing to improve and innovate the experience over time. So, stay tuned for more updates and enhancements to come.

Remember, DJ is all about creating a personalized music journey just for you. So, why not give it a try today? Open your Spotify app, find DJ, and let the music begin!

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*Based on user-generated posts on social media platforms between January 1, 2023, and July 31, 2023, from users with a publicly identifiable location globally.

**Available markets as of August 8, 2023: Antigua, Australia, Bahamas, Barbados, Barbuda, Belize, Botswana, Burundi, Canada, Dominica, Eswatini, Fiji, Gambia, Ghana, Grenada, Guyana, Ireland, Jamaica, Kenya, Kiribati, Lesotho, Liberia, Malawi, Malta, Marshall Islands, Namibia, Nauru, New Zealand, Nigeria, Pakistan, Palau, Papua New Guinea, Philippines, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, Sierra Leone, Singapore, Solomon Islands, South Africa, Sweden, Tanzania, Tonga, Uganda, United Kingdom, United States, Vanuatu, Zambia, Zimbabwe.

***Based on eligible DJ users (Premium users in the U.S., Canada, U.K., and Ireland on mobile) and data collected from July 19, 2023, to July 25, 2023.

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