Who will form the way forward for the music trade? The scholars on the nation’s high music enterprise faculties are simply ready to take their greatest shot.
Because the challenges going through artists and executives develop in complexity, an growing variety of academic establishments are getting ready the subsequent era of trade leaders.
See more: Billboard top 12 music business schools
In lots of instances, the colleges are doing so with the monetary help of a earlier era of music energy brokers. Amongst those that have helped endow music trade packages at main universities are A&M Data co-founder/artist Herb Alpert, Sony/ATV Music Publishing chairman/CEO Martin Bandier, one-time MCA Data president Mike Curb, Sony Music Leisure chief artistic officer Clive Davis and, most lately, Apple executives Jimmy Iovine and Andre “Dr. Dre” Younger. On the program that Iovine and Younger endowed at USC, undergraduates put on T-shirts with the motto “The diploma is in disruption.”
The 12 faculties featured right here — all nonprofit, degree-granting packages, representing each public and personal U.S. universities — are drawing college students able to face the calls for of the Twenty first-century music trade.
BELMONT UNIVERSITYThe Mike Curb Faculty of Leisure and Music Enterprise
College students at Curb Faculty looking for trade internships don’t must look far. The college is throughout the road from Music Row, the middle of the Nashville music enterprise. But college students can also research in New York or Los Angeles, go on tour with professor-musician Mark Volman of The Turtles or commit a summer time time period to the Pipeline Program, a deep dive into trade points. Faculty dean/alumnus Doug Howard brings trade expertise from government roles at Disney Music Nashville and Disney-owned Lyric Avenue Data.
Alumna: Common Music Group Nashville president Cindy Mabe
BERKLEE COLLEGE OF MUSIC
With a seven-decade historical past of educating modern music in Boston — a global faculty opened in Valencia, Spain in 2012 providing a masters in world leisure and music enterprise — Berklee has enrolled some 520 college students in its music enterprise diploma packages, beneath division chairman Don Gorder. Alternatives for undergraduates embody the student-run Heavy Rotation Data and the Berklee Institute for Artistic Entrepreneurship (BerkleeICE), which launched an formidable effort with trade companions to resolve rights and royalty points.
Alumnus: Sonicbids founder/ BerkleeICE managing director Panos Panay?
Thirty miles east of Manhattan, Hofstra gives a bachelor of science with a focus within the music enterprise, beneath music division chairman Philip Stoecker, with some 30 college students enrolled in this system. The college’s proximity to music internships in New York is a plus for undergraduates who take programs as focused as The Fundamentals of Digital Music and Music Merchandising Subject Examine. The course description for one overview session says that the category is designed to assist college students “envision roles by which you may see your self thriving effectively into the longer term.” Nevertheless it then cautions that these roles might not match up with “preconceived dream jobs” as trade developments shift.
Alumnus: Def Jam Recordings CEO Steve Bartels
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INDIANA UNIVERSITYJacobs College of Music
At Indiana College’s campus in Bloomington, Ind., performers and composers on the Jacobs College of Music profit from the Workplace of Entrepreneurship and Profession Growth (OECD), a program now in its third 12 months, beneath director Alain Barker. In partnership with the college’s Kelley College of Enterprise, the OECD gives an undergraduate certificates in music entrepreneurship, with programs in new enterprise administration, group improvement and extra. The OECD additionally offers Jacobs college students with alternatives for mentoring and profession steerage, and is the house of Challenge Jumpstart, a enterprise improvement competitors.
MIDDLE TENNESSEE STATE UNIVERSITY
The Division of Recording Trade at MTSU, based in 1973, enrolls some 1,200 undergraduates who focus in audio manufacturing, business songwriting and the music enterprise. Housed throughout the Faculty of Media and Leisure and chaired by Beverly Keel (a former senior vp at Common Music Group), the division lately launched a music enterprise MBA. It beforehand established an MFA program in recording arts and applied sciences. In 2015, alumna Hillary Scott of Girl Antebellum made a $100,000 scholarship donation.
Alumnus: Former Sony Music Nashville chairman Gary Overton
NEW YORK UNIVERSITYClive Davis Institute of Recorded Music, Tisch College of the Arts
To mark its fiftieth anniversary, NYU’s Tisch College of the Arts named Pharrell Williams its artist-in-residence for the 2015-2016 faculty 12 months, and in June, the hitmaker mentored college students throughout a grasp class on the Clive Davis Institute, which is directed by arts professor Jeff Rabhan. A viral video of Williams’ amazed response to the work of pupil musician Maggie Rogers led her observe “Alaska” to succeed in No. 3 on the Billboard + Twitter Rising Artists chart. Previous audio system on the institute embody Jay Z, Spike Lee and Beastie Boys members Michael “Mike D” Diamond and Adam “Advert-Rock” Horowitz.
Alumna: Parkwood Leisure venture supervisor Sophie Ash
NEW YORK UNIVERSITY
Steinhardt College of Tradition, Training and Human Growth
Steinhardt’s music enterprise program at NYU — with 160 undergraduates and 80 grasp’s college students enrolled — combines the efficiency coaching of a conservatory with trade perspective by means of NYU’s Stern College of Enterprise. Affiliate professor Larry Miller, host of the Musonomics podcast, is director of the program. NYU’s location in Manhattan has allowed college students to intern with a variety of file corporations, publishers and managers, in addition to with Google, Spotify, Apple and Pandora. Greater than 90 % of the scholars full a minimum of one music-related course overseas, in cities together with London, Shanghai, Paris and Prague.
Alumnus: Rightsflow founder Patrick Sullivan
SYRACUSE UNIVERSITY?Bandier Program for Music and the Leisure Industries
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Taking a multidisciplinary method, the Bandier Program, beneath interim director Ulf Oesterle and assistant director Lisa Steele, requires college students to do coursework within the S.I. Newhouse College of Public Communications, the Martin Jr. Whitman College of Administration, the Faculty of Visible and Performing Arts and the Faculty of Arts and Sciences, all inside Syracuse College. Solely about 100 college students are enrolled in this system, assuring undergraduates customized consideration. Alternatives are provided to check off-campus in Los Angeles, New York, Nashville and London.
Alumnus: Drew Taggart of The Chainsmokers
UNIVERSITY OF CALIFORNIA LOS ANGELESHerb Alpert College of Music
Historical past, tradition, property rights, ethics, know-how — all are subjects tackled within the Music Trade 101 seminar taught inside a business-focused minor, which was established 4 years in the past at UCLA’s Herb Alpert College of Music. Robert Fink, professor of musicology, is chairman of the college advisory committee for the minor, which is pursued by 60 to 70 college students. Among the many professors is Jeff Jampol of Jampol Artist Administration, which represents the estates of Jim Morrison, Janis Joplin and others. His college students are instructed to create advertising plans for year-end pitches judged by trade professionals like Eminem supervisor Paul Rosenberg.
UNIVERSITY OF MIAMIFrost College of Music
Among the many assets provided to the 80 undergraduates majoring in music enterprise on the Frost College of Music are student-run file label ‘Cane Data, publishing firm Cat 5 Music and radio station WVUM, in a curriculum directed by professor Serona Elton. The course Recorded Music Operations focuses on all points of the file enterprise: discovering artists, deciding on materials, creating content material, distribution, advertising, promotion — and paying royalties.
Alumnus: Sony Music Leisure senior vp/CFO Miles Braffett
UNIVERSITY OF SOUTHERN CALIFORNIAJimmy Iovine and Andre Younger Academy
In its third 12 months, the Iovine and Younger Academy, beneath government director Erica Muhl, has drawn 81 undergraduates to its distinctive program providing a bachelor of science diploma in arts, know-how and the enterprise of innovation — three disciplines considered as important to the longer term route of the music and leisure enterprise. Based mostly in The Storage, a state-of-the-art pupil lab overlooking the Los Angeles skyline and geared up with high-end computer systems and 3D printers, this system emphasizes collaboration and entrepreneurial tasks.
UNIVERSITY OF SOUTHERN CALIFORNIAUSC Thornton College of Music
Based in 1884, the Thornton College is the oldest regularly working cultural establishment in Los Angeles, however its music trade program, chaired by Ken Lopez, is leading edge. College students, admitted to the conservatory as performers, can study all points of the music enterprise. Learning within the movie capital of the world, in addition they faucet the energy of the USC College of Cinematic Arts to discover music alternatives within the film enterprise.
Alumnus: Kobalt Music Publishing vp movie/TV Chris Lakey
This characteristic was initially printed within the Oct. 8 challenge of Billboard.
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