Crypto public relations are becoming increasingly vital for blockchain, DeFi, and NFT companies. As the industry continues to grow and blockchain becomes mainstream, numerous top-notch blockchain PR agencies have emerged. These agencies have the power to secure coverage in leading crypto media outlets like CoinTelegraph, CoinDesk, Decrypt, and more. If you want your crypto brand’s story to be picked up by the news, hiring one of these agencies is your best chance.
What Does a Crypto PR Agency Do?
Crypto PR agencies assist blockchain, NFT, DeFi, and other crypto-native companies in obtaining organic coverage from reputable media sources both within and outside the Web3 world. They develop media pitches, build communication strategies, and coordinate the process of getting their clients featured in popular media outlets.
How is Crypto PR Different from Traditional PR?
The cryptocurrency world operates at lightning speed and requires insider knowledge to effectively promote products to top crypto journalists. While similar to traditional public relations, crypto PR firms have established strong connections and relationships with crypto-specific journalists.
How Much Do Crypto PR Agencies Cost?
Crypto PR agencies charge varying amounts. Most crypto PR firms start their pricing between $10,000 and $20,000. The cost depends on factors such as experience, team size, resources dedicated to your account, and the goals of your campaign.
What are the Benefits of Hiring a Crypto PR Agency?
In the PR world, relationships are key. Working with a proficient blockchain-focused PR agency means your story can be fast-tracked to numerous media outlets with audiences that will significantly boost your growth rate. Furthermore, it takes a team dedicated solely to crypto PR to fully understand the intricacies of products and services offered by Web3 companies.
Top Crypto PR Agencies in 2023
Coinbound is the leading full-service digital marketing agency offering various PR options. With several years of industry experience, they have established relationships with major publishers such as Decrypt, Blockworks, Cointelegraph, TechCrunch, CoinMarketCap, Bitcoin.com, and more. Coinbound also offers special packages with smaller websites. Their extensive client portfolio includes major crypto companies like MetaMask, Voyager, Nexo, OKCoin, and eToro. Coinbound is known for collaborating with top crypto YouTubers and running the most popular Crypto Marketing Podcast.
Team Size: 25-45
Headquarters: New York
Coinscribble is an excellent press release distribution service for blockchain-related companies. They boast strong relationships with top crypto news sites and can guarantee coverage on platforms like CoinTelegraph, BeInCrypto, Benzinga, Yahoo Finance, CryptoDaily, NFT Lately, and MarketWatch.
Melrose PR is a California-based agency solely focused on various crypto and blockchain projects. They specialize in running campaigns involving publications, interviews, and other forms of media to promote product launches. Melrose PR offers services such as sponsored content, social media strategy, and brand awareness improvement.
- Plouton Mining
- Swan Bitcoin
Team size: 10-20
Guerilla Buzz is a blockchain PR and growth marketing agency that focuses on generating attention for crypto platforms through forums, social media, and publishers. Their strategy includes engaging with platforms like Quora, Reddit, Telegram, and Bitcointalk. They have successfully increased brand awareness for companies like Bancor.
Foxtail Marketing serves both crypto and non-crypto companies and provides a wide range of marketing services, including press releases, social media management, and content marketing. They cater to all the operational requirements of blockchain-related projects.
Token Agency is a crypto and blockchain marketing agency headquartered in the Netherlands. They have worked with companies like Bancor, Decent, Wings, and Mainframe on various PR campaigns. The agency acts as a consultant, guiding companies towards successful product launches and ICOs.
CrowdCreate is a Los Angeles-based blockchain marketing agency specializing in influencer marketing and public relations. Since 2016, they have collaborated with Bezant, Open Platform, Zilla, Galaxy eSolutions, and LendingBlock, among others. Their data-driven approach sets them apart in the industry.
Team Size: 10-20
Byzantium, based in Scotland, has extensive experience in blockchain and crypto PR. Their clientele includes Bankex, NagaCoin, CryptoPing, and HumanIQ. They excel in developing fundraising strategies for ICOs and helping startups find their target audience.
CryNet is a full-service marketing agency based in the Czech Republic, specializing in running PR campaigns. They have worked with notable companies like The Divi Project, HOQU, Earth Token, PlayKey, and BetterBetting. CryNet focuses on connecting with their audience authentically, rather than relying on traditional advertising methods. They have worked with over 400 companies in the industry.
Wrapping Up: The Best Crypto Public Relations Agencies and How to Choose
There are several agencies on this list, but some stand out above the others. Coinbound, in particular, has extensive experience and relationships with top publishers and interviewers. If you want to network with other Web3 leaders, consider joining CEC.
What to Look for in a Crypto PR Agency
When selecting the best blockchain PR agency, there are key questions you should ask:
- Which companies have you worked with in the past?
- How much do you charge?
- Are there any contract minimums?
- How do you measure success?
- How long have you worked in the crypto industry?
How Can I Learn About Crypto PR?
To learn more about crypto marketing, check out Coinbound’s podcast: Crypto Marketing with Ty Smith.
Are Results Guaranteed with Crypto PR?
The nature of earned media and organic PR means specific results can rarely be guaranteed. However, if you are looking for guaranteed coverage in crypto media, we recommend Coinscribble.
Do you have a crypto company that needs PR? Reach out to Coinbound, the leading cryptocurrency marketing agency. Coinbound has helped grow top crypto brands like eToro, ShapeShift, OKEx, CoinStats, and more through influencer marketing, community management, publishers, PPC, and SEO.