Many companies consider the holiday season the most fruitful and profitable time of the year. It’s no wonder because many people are looking for the best products or services for their gifts. Your customers’ inboxes are full of emails with vouchers, discounts, and special offers. I bet they’ll find sales messages from your company there, too.
When planning your holiday email marketing campaign, you should definitely include one more type of message — a holiday email message designed to build customer relationships instead of just to sell something. Use this opportunity to get closer to your customers.
Now, open your Word document or traditional notepad, and go through these five steps to create the perfect holiday message for your customers.
1. Keep it simple and short, but heartfelt
It’s always a good idea to use widely-celebrated events in your email marketing strategy. Holiday messages allow you to create long-lasting relationships. This is necessary to improve customer retention and build trust.
In times when everything seems too complicated, make simple gestures. Your holiday email message is an excellent reason to contact customers. If they’ve chosen your business as the service or product provider, your message won’t be so easily overlooked.
First, start your holiday message with a seasonal expression or another holiday greeting. You have to be careful here. Take into account your customers’ beliefs. I hope you know them well enough to know if they’re celebrating the holiday. Either way, it’s best to keep it generic. You can use these phrases:
Also, you don’t have to mention the exact name of the event. Instead, you can use terms like “at this time of year,” “the holidays,” “this season.”
Prove that you care about your recipients and that you appreciate their presence. Personalize your message, and show them what you think about your relationship. You can also use some holiday-related words which have a positive tone. You can enrich your message with buzzwords like:
With these words, you can stay generic but in the holiday tone.
It’s best to spend some time and add a personal touch to the message. You’re aware of the needs and challenges of your customers, so make your holiday wishes something that acknowledges those things.
Keep in mind that as part of the email campaign, your customers can write back to you. You can manage all messages to customers with a ticketing system such as HelpDesk. All your communication is in one place, so you won’t miss a thing.
2. Add one more step to your customer journey
The customer journey is all about breaking down your customer’s experience. According to The Ultimate Guide to Customer Service in 2021, the customer journey is the path a consumer goes through as they develop a relationship with your brand and product.
You need to discover and map out all the points where your customers deal with your brand at different stages of your relationship. One of these points is through email, and the holiday message is a unique type.
It makes no sense to approach your prospects, leads, and customers with the same emails. As you know, they’re at different stages of their journey, so they have different motivations. You can still send holiday email messages without any worry. Holiday wishes are a unique form of expressing your respect.
When it comes to customer communication, remember to be active all year round. Support your customers on an ongoing basis. Show your customers that they can count on you at every stage.
You can also quickly and effectively automate your customer communications with HelpDesk. This way, you’ll always ensure that you do not keep your customers waiting and respond immediately. See how easy it is to set up your first automated workflows.
3. Show your brand spirit
Many businesses send the first holiday sales emails at the beginning of November. As a result, the sales communication goes on a massive scale for almost two months. The holiday message, on the other hand, is only sent once a few days before the holiday.
After their shopping spree, customers finally slow down and have time for other activities. This includes reading your message. You can reach and engage your audience with an email that matches your brand identity and tone of voice. If they open messages from you every time you send them, it may mean that they love the experience you bring.
Take a look at this example. This is how LiveChat combined its tone of voice with a holiday context.
Design a message which reflects your overall branding. Create holiday-themed, tasteful content, and use high-quality and clean images. I know that there are many cheap and fast holiday email templates out there. I’m convinced that if a customer sees a similar message from another company, it’ll harm your business. Invest your resources in being original in order to show customers that you care, and let them dive into your brand story.
4. Give sweet emotions
It’s tough to let go of commercial communication, especially if your customers are in the final stages of the journey. You can include holiday messages in your holiday email marketing campaign, but make them independent from the sales ones.
Try to build a clean and unselfish customer relationship. You have to learn how to do this. It’s tempting to use every possible place to try and sell something. However, keep the sales language out of your holiday greetings. Instead, show the right attitude and make them feel something positive. Why should you put so much focus on emotions? Because they can control people and drive loyalty.
When you use positive emotions in your communication with customers, it gives you an extraordinary advantage. This study shows that when people have a positive emotional association with a brand, they’re 15.1 times more likely to recommend the company. It can lead to increased trust. Customers left with positive emotions are 8.4 times more likely to believe the company. They make shopping decisions faster and forgive mistakes.
Emotional marketing is your chance to connect with your customers. Giving up sales talk in the holiday email message may bring you more sales in the future. Your recipients will remember you because you made them feel good
5. Encourage customers to be part of your world
I think this holiday season will be a little stressful. People are seeking support, warmth, and understanding more than ever before. Show them that they can rely on you. Together, you create a community that shares the same values, beliefs, and social attitudes.
Some of your customers may experience a difficult holiday season. A crisis could affect them one way or another, but you’re still there to support them. Show that you care and then, believe me, your customers will appreciate you wholeheartedly.
Brands use communities to communicate with customers. Also, 86% of Fortune 500 companies reported that communities provide insights into customer needs. Customers share their personal experience and actively contribute to brand development. Because of communities, companies can listen to customers and uncover issues. If you have no idea how to start with your community, see how the LiveChat Community works and get inspired.
So, hold out a helping hand, and be the answer to your customers’ needs. Show them in the holiday message that you’ll go the extra mile to keep them happy.
6. The 10 best ready-made holiday wishes
Since our customer support heroes have about 43 chats a day, they know the drill of having a good conversation. That’s why I was able to compile a list of short but proven holiday wishes to use when communicating with your customers.
READY-MADE HOLIDAY WISHES
1. Peace, blessings, and the best of joy from (your company name).
2. We’d like to wish you happy holidays and all the best in the New Year. May your days be merry and filled with joy.
3. We’re sending you a big thank you and heartfelt hugs this holiday season. Your friends at (your company name).
4. This season, we want to tell you how much you mean to us. Well… A LOT! Have a joyous holiday season and a successful year ahead.
5. Thank you for your trust! We’re sending holiday cheer to you and your family.
6. Always happy to support you in this and the upcoming year! Have a wonderful holiday break.
7. From the entire team at (your company name), have blissful holidays and a sparkling New Year.
8. Have a delightful holiday! Look forward to supporting you in the New Year.
9. Thank you for your support and for being a big part of our business. We wish you happy holidays and a prosperous New Year.
10. Sending you wishes for warmth, joy, and peace this holiday season. Thank you for being with us this year, and we look forward to seeing you next year.