Table of Contents
Discover the Value-Driving Principles of Blockchain with Dr. Cathy Barrera
By now, we’re all aware that blockchain is a distributed ledger that enables secure and direct transactions without the need for an intermediary. This technology has the potential to revolutionize various industries, from finance to manufacturing, by unlocking previously untapped value. While many have grasped the technical basics, few have delved into the economics that drive its true potential.
Join us for an enlightening fireside chat with Dr. Cathy Barrera, esteemed economist and blockchain expert. In this discussion, moderated by Daniela Barbosa, we will explore Hyperledger use cases featured in the “Economics of Blockchain and Digital Assets” program. Dr. Barrera is the Founding Economist at Prysm Group and the Blockchain Program Director at The Wharton School.
What to Expect from the Program
Complete with over 50 video lectures, seven industry case studies, and three crypto valuation models, this program provides comprehensive insights into the economics of blockchain and digital assets. Dr. Barrera will guide business and finance professionals as they:
- Gain a deep understanding of blockchain’s benefits and costs compared to other technologies.
- Identify pertinent use cases for blockchain, smart contracts, and digital assets.
- Analyze the intrinsic value and investment drivers of different digital assets.
- Discuss the impact of regulations on the digital assets economy and its implications for blockchain-based services.
- Evaluate the structures and processes of decentralized organizations.
- Determine the most suitable blockchain networks for launching digital assets.
Meet the Speakers
Dr. Cathy Barrera – Founding Economist, Prysm Group, and Blockchain Program Director, The Wharton School
Dr. Cathy Barrera is a partner and economist at Prysm Group, a renowned economic consulting firm specializing in the blockchain and digital asset industry. With her expertise in incentive design, token economics, and governance, Dr. Barrera has advised Fortune 500 companies and leading startups, raising over $5 billion in capital and achieving a staggering $300 billion in token market capitalization. She has also served as an industry expert in executive education programs at MIT Sloan and Columbia Business School.
Emiliano Vernini – Head of ICT Innovation Strategy, Poste Italiane
Emiliano Vernini is an ICT Project and Innovation Manager with a wealth of experience in spearheading innovation projects for major corporations. Currently, he serves as the Head of the ICT Innovation Strategy Department at Poste Italiane, where he drives business innovation through the adoption of new technologies. Over the past three years, Emiliano has led all blockchain initiatives at Poste Italiane.
James Edwards – Chief Researcher, Soramitsu
James Edwards, PhD, is a researcher and consultant at Soramitsu Helvetia AG. With his expertise in innovative social research methodologies and market-based societies, he has focused on public-sector applications of blockchain, particularly central bank digital currencies (CBDCs) and advanced regulatory systems. Additionally, James serves as a senior researcher at SINUS Markt- und Sozialforschung GmbH.
Moderator Introduction
Meet Daniela Barbosa, General Manager of Blockchain, Healthcare, and Identity at the Linux Foundation, as well as the Executive Director of the Hyperledger Foundation. With over 20 years of experience in enterprise technology and community outreach, Daniela is passionate about advancing blockchain’s potential and fostering collaboration within the industry.
REGISTER NOW for this engaging webinar and receive an exclusive discount code for the program!
Speaker Bios:
Dr. Cathy Barrera
Dr. Cathy Barrera is a partner and founding economist at Prysm Group, a leading economic consulting firm in the blockchain and digital asset industry. She has advised Fortune 500 companies and leading startups, with projects totaling over $5 billion in capital raised and over $300 billion in token market capitalization. She has been an industry expert in executive education programs at MIT Sloan and Columbia Business School and an academic advisor to blockchain projects at the World Economic Forum. Dr. Barrera holds a PhD in Business Economics from Harvard University.
Emiliano Vernini
Emiliano Vernini is the Head of ICT Innovation Strategy at Poste Italiane. With over a decade of experience, he has managed various innovation projects for large companies. Emiliano is at the forefront of driving technology adoption and cultivating an innovation mindset within Poste Italiane. He is responsible for overseeing all blockchain initiatives at the company.
James Edwards
James Edwards, PhD, is the Chief Researcher at Soramitsu. He specializes in innovative social research methodologies and the emergence and transformation of markets. At Soramitsu, James focuses on public-sector applications of blockchain, particularly central bank digital currencies (CBDCs) and advanced regulatory systems. He brings his expertise as a senior researcher at SINUS Markt- und Sozialforschung GmbH.
Moderator Bio
Meet Daniela Barbosa, an industry leader with more than 20 years of enterprise technology experience. She currently serves as the General Manager of Blockchain, Healthcare, and Identity at the Linux Foundation and as Executive Director of the Hyperledger Foundation. Daniela is dedicated to advancing Hyperledger’s mission and driving collaboration within the blockchain community.
The “Economics of Blockchain and Digital Assets” program is offered by Wharton Executive Education in collaboration with Lynk. As the first collegiate business school founded in 1881, the Wharton School of the University of Pennsylvania is renowned globally for its intellectual leadership and innovation across various business disciplines. This groundbreaking online program aims to equip professionals with the knowledge and skills to unlock the future value of blockchain and digital assets.
Supported by Program Partners such as Algorand, Amazon Web Services, Deloitte, Forte, Hyperledger, Prysm Group, SKALE, and Synthetix, this 6-week, online, asynchronous program offers over fifty video lectures, expert interviews, industry case studies, digital assets valuation methodologies, and a capstone project. Participants will also engage in moderated group discussions and have their assignments graded by Wharton alumni tutors. Upon successful completion, a certificate issued by Wharton Executive Education will be awarded.
For more information or to register for the program, visit Ratingperson.
Blockchain technology has the potential to transform industries across the globe.
Understanding the economics of blockchain is crucial to unlocking its potential in the digital economy.
