The typical value paid for a brand new automobile within the U.S. in July topped June’s document and saved the typical transaction value (ATP) solidly above the $48,000 mark, based on new information launched immediately by Kelley Blue E-book, a Cox Automotive model.
The Kelley Blue E-book new-vehicle ATP elevated to $48,182 in July 2022, beating the earlier excessive of $48,043 set final month. July costs rose 0.3% ($139) from June and 11.9% ($5,126) from July 2021.
NEW-VEHICLE AVERAGE TRANSACTION PRICE
New-vehicle stock days’ provide held regular within the mid-30s in July, the place it has been persistently for the reason that last months of 2021. Surprisingly, days’ provide the top of July was 27% greater than it was in 2021, when stock shortages first began to impression the market, demand was even greater, and days’ provide dropped into the 20s. Nonetheless, with roughly 1.1 million models in stock within the U.S., new-vehicle stock stays considerably beneath ranges seen in 2020 and 2019.
With tight stock and ample demand, transaction costs stay elevated. Most sellers proceed to promote autos above the producer’s urged retail value (MSRP). Honda, Kia, Land Rover, and Hyundai proceed to point out essentially the most value power out there, transacting between 5% to eight% over sticker final month. Ram, Volvo, Lincoln, Buick, and the smaller Italian manufacturers, Alfa Romeo and Fiat, confirmed the least value power final month, promoting 1% or extra beneath MSRP.
“It’s nonetheless a sellers’ market,” mentioned Rebecca Rydzewski, analysis supervisor of financial and business insights for Cox Automotive. “New-vehicle stock ranges are higher than a yr in the past, however stay traditionally low, and that’s conserving new-vehicle costs elevated. Nonetheless, despite the fact that common costs are at a document, there are reasonably priced autos on the market. Compact vehicles and SUVs and subcompact fashions sometimes transact for 30% to 40% beneath the business common.”
The typical value paid for a brand new non-luxury automobile final month was $44,431, up $363 from June 2022, and a brand new document for non-luxury autos, beating out the excessive set the prior month. Automobile consumers within the non-luxury phase paid on common $875 above sticker value, a lower from the prior month. Nonetheless, consumers are paying greater than they did in comparison with a yr in the past in July 2021 after they paid 0.8% beneath MSRP.
In July, the typical luxurious purchaser paid $65,530 for a brand new automobile, down $382 from final month, when luxurious ATPs hit a document $65,912. Luxurious patrons proceed to pay greater than MSRP for brand new autos, though costs are trending nearer sticker costs. For comparability, luxurious autos have been promoting for $386 below MSRP one yr in the past. Luxurious automobile share stays traditionally excessive, pushing the general business ATP greater, however decreased to 17.8% of whole gross sales in July from 18.2% in June.
The typical value paid for a brand new electrical automobile (EV) dropped in July by 2.3% in comparison with June however elevated by 18.8% versus a yr in the past. The typical value for a brand new electrical automobile – over $66,000, based on Kelley Blue E-book estimates – stays nicely above the business common and extra aligned with luxurious costs versus mainstream costs.
Incentives elevated barely in July versus June, however stay low, at solely 2.4% of the typical transaction value. A yr in the past, incentives averaged 5.9% of ATP. Full-size vehicles and luxurious vehicles had the best incentives in July, whereas high-performance vehicles, full-size luxurious SUVs, and electrical autos had the bottom
INDUSTRY AVERAGE TRANSACTION PRICE VERSUS INDUSTRY AVERAGE INCENTIVE SPEND AS % OF ATP
