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LinkedIn Advertising Policies

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Linkedin ads policy

4. Prohibited Content

Professional Community Policies. Ads must comply with the LinkedIn Professional Community Policies.

Illegal Products, Services and Activities. Ads for illegal products, services and activities are prohibited. Ads must comply with all applicable laws, including laws covering what content is allowed in ads and how ads are targeted.

Discrimination. LinkedIn does not tolerate discrimination based on personal attributes such as age, gender, gender identity, disability, religion, ethnicity, race, color, national origin or sexual orientation. Ads must comply with this as well as all laws, including laws that prohibit discrimination in connection with education, housing, credit and employment.

Offensive to Good Taste. Ads must not be offensive to good taste. This means ads must not be, for example, hateful, vulgar, sexually suggestive or violent. In special circumstances, LinkedIn may determine that an ad that was acceptable is no longer appropriate as we update our policies to reflect new laws or clarify our position.

Fraud and Deception. Ads must not be fraudulent or deceptive. Your product or service must accurately match the content of your ad. Any claims in your ad must have factual support. Do not make deceptive or inaccurate claims about competitive products or services. Do not imply you or your product are affiliated with or endorsed by others without their permission. Do not advertise prices or offers that are inaccurate – any advertised discount, offer or price must be easily discoverable from the link in your ad.

Trademark Infringement. Ads must not use trademarks belonging to third parties unless express permission has been granted by the trademark owner. You should not use trademarks, logos, service marks or company names in a way that would be confusing to the user, or imply an affiliation or endorsement when there is none. Trademark owners can send concerns about the use of their trademarks to https://help.linkedin.com/app/ask/path/TS-NTMI.

Copyright Infringement. Ads must not use copyrights belonging to third parties unless express permission has been granted by the copyright owner. If you believe in good faith that your copyright has been infringed, please visit our Copyright Policy to learn how to submit a notice of copyright infringement.

Fake Documents and Related Services. Ads for fake documents and related services are prohibited.

Tobacco Products. Ads for tobacco products are prohibited. This includes ads selling or promoting, directly or indirectly, any tobacco products (such as cigarettes, pipes, cigars), alternative tobacco products (such as e-cigarettes or vaporizers), or any related equipment that facilitates the use of tobacco. Lawful products and services which promote quitting tobacco are permitted.

Illicit or Recreational Drugs. Ads that promote the sale or use of illicit or recreational drugs are prohibited.

Weapons, Fireworks and Other Violent Products or Services. Ads related to the promotion, use or sale of weapons, ammunition, fireworks or any other violent product or service are prohibited.

Adult Content. Ads containing adult content, including ads for adult products and services, are prohibited.

Counterfeit. Ads for counterfeit goods are prohibited.

Gambling and Sweepstakes. Ads related to gambling or sweepstakes of any kind are prohibited.

Occult Pursuits. Ads for fortune telling, dream interpretations and individual horoscopes are prohibited, except when the emphasis is on amusement rather than serious interpretation.

Health Matters. Ads promoting unrealistic or misleading claims about health improvements, including related to diet and weight loss, are prohibited. Ads promoting unhealthy or unsafe behaviors, such as excessive consumption of an item, are also prohibited. LinkedIn reserves the right to restrict advertising related to any health matter.

Affiliate Advertising. Ads related to affiliate advertising are prohibited.

Political. Political ads are prohibited, including ads advocating for or against a particular candidate, party, or ballot proposition or otherwise intended to influence an election outcome; ads fundraising for or by political candidates, parties, political action committees or similar organizations, or ballot propositions; and ads exploiting a sensitive political issue even if the advertiser has no explicit political agenda.

Sensitive Events. LinkedIn does not allow ads that are inappropriate during the time of or in relation to a tragedy, disaster, or similarly sensitive event.

Hacking, Cracking and Circumvention. Ads that promote products or services for hacking, cracking or circumvention are prohibited.

Incomplete Ad. Incomplete ads will be rejected. If your ad is rejected as incomplete, please finalize it and resubmit.

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