Home Top sites Best betting sites in the UK – November 2023: Top bookies ranked

Best betting sites in the UK – November 2023: Top bookies ranked

by Assessor

Best betting sites UK: November 2023

Check out these offers:

If you’re looking for a brand-new betting site to register with and sign up to, we have made an extensive list for you to explore.

This compilation takes into account lots of UK bookmakers, including some of the oldest industry leaders as well as others that are brand-new online.

Each platform listed below has its own personal and unique welcome offer and package exclusively for new customers when they sign up.

Moreover, if you have an interest in finding the best betting sites that have only just entered the UK market, you will see another list below.

Best betting sites: What sport can I bet on this week?

Another international football week is upon us and there are some important matches to look forward to in the final rounds of the Euro 2024 group stage.

England conclude their programme with ties at home to Malta this evening before heading to North Macedonia on Monday, but their place at next summer’s finals in Germany is already assured. So too is that of Scotland, who welcome Norway to Glasgow on Sunday.

The big issue in the Three Lions’ group is whether Ukraine or Italy will claim the second automatic qualifying spot. The Italians can draw level on points with the second-placed Ukrainians if they beat North Macedonia tonight and then face Ukraine in their final match on neutral territory in the German city of Leverkusen on Monday.

It is also a crucial time for Wales, who need two wins from their final Group D matches away to Armenia tomorrow and at home to Turkey on Tuesday to guarantee their place in the finals.

We are now into the last weekend of the Cricket World Cup and the final is on Sunday with hosts India the big favourites to claim the title after winning every single match to date.

The DP World Tour Championship in Dubai is the headline event of the week in golf, while the Las Vegas Grand Prix on Sunday is the penultimate round of the Formula 1 World Championship.

There is horse racing action across the UK and Ireland every day over the weekend and we will have all the latest odds and tips for you. Cheltenham’s November Meeting is the main event with the Paddy Power Gold Cup tomorrow and the Unibet Greatwood Hurdle the big races.

Best betting site of the week: BetVictor – Bet £10, get £30 in free bets

BetVictor continues to be one of the most respected bookmakers in the UK and its welcome offer shows its strong attributes, with new customers able to get £30 in free bets when registering and signing up.

Joining is one of the easiest processes as the site and mobile app are very user-friendly. All the markets you need are available, along with existing customer offers such as boosts and ways to earn free bets.

The £30 in free bets can be used on all the international football fixtures this weekend, or you can use the sum on the horse racing at Cheltenham and the Cricket World Cup final.

How we chose the best betting sites

We are overjoyed to introduce our carefully curated list of the top UK betting sites. Our team have used their expertise and industry knowledge, along with qualitative analysis conducted by data professionals at the UK Bookmaker Awards, to develop this guide for new customers.

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To provide an impartial rating and determine the finest operators, we have gone above and beyond by creating accounts, depositing funds and placing bets with each bookmaker. Throughout the evaluation process, we pay great attention to the specific features offered by UK betting sites.

Ensuring the accuracy and relevance of our list is our utmost priority. That’s why we consistently review and update our rankings and assessments to reflect the latest market trends. If any new information arises, we promptly adjust our ratings of UK betting sites to incorporate these changes.

About the author: Connor Whitley

As someone with a long-standing passion for sports betting, I consider myself very fortunate to have transformed my enthusiasm into a career.

As a result, I have had the chance to create lots of betting-related content, including reviews and articles covering a mix of promotions.

With my extensive personal and professional experience, I have created numerous accounts with all the featured bookmakers on this page – and more beyond. This has granted me an in-depth understanding of each platform, enabling me to discern their unique strengths and weaknesses.

I’m dedicated to providing readers with valuable insights into the leading online betting sites in the UK, with the goal of empowering you to make informed decisions.

The UK Bookmaker Awards

In our endeavour to create a comprehensive catalogue of the finest UK betting sites, we recognised the importance of going beyond our extensively researched expert viewpoints.

To ensure a well-rounded assessment, we have taken into consideration the outcomes of the UK Bookmaker Awards (UKBA), an annual event that celebrates performance in categories such as betting experience, customer services and odds, all of which align with customer preferences.

The UKBA results are derived from monthly surveys conducted with regular bettors. These surveys are then meticulously analysed by data specialists who assign appropriate weights to the results. In the following sections, we have included the top five award-winning sites from the UKBA in the relevant categories, whenever they are deemed relevant and appropriate.

Our evaluation process is designed to provide readers with the most accurate and up-to-date information on the leading UK betting sites.

You can find out more about the UK Bookmaker Awards on its website.

How we chose the best betting sites: The premium categories to look out for

When examining the top new betting sites, we anticipate that they possess certain fundamental features, which we will delve into later in detail. However, it is the truly exceptional online betting sites that distinguish themselves with their premium qualities. In the subsequent sections, we have emphasised some of these distinctive characteristics:

Range of markets

While well-established bookmakers typically cater to popular markets such as major football leagues and global horse racing, not all of them provide options for more niche sports and events, or even the markets on reality TV shows such as Love Island and I’m a Celebrity…

In our evaluation, we go beyond assessing the range of offerings and also consider the comprehensiveness of football markets, including specific details such as player fouls that may not be covered by certain bookmakers.

To assist readers in finding operators that offer the widest variety of markets, we have included the top five recommendations from the UK Bookmaker Awards in the table. These recommendations are based on the recognition given in the awards to operators with exceptional market coverage.


The availability of live streaming for popular sports such as football and horse racing has emerged as a crucial feature for many bettors, and the finest online betting sites consistently acknowledge its importance. Leading sites like bet365 offer live streaming for leagues such as La Liga and Serie A.

In our assessment of the top UK betting sites, we take into account the accessibility of live streams, the associated deposit and betting conditions and how they contribute to the overall platform.

Live streaming holds significance in the betting experience category of the UK Bookmaker Awards. This enables us to present the top five bookmakers based on their performance in this particular area, highlighting their commitment to providing an exceptional live streaming experience for users.

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Bet builders

In recent years, bet builders have emerged as one of the fastest-growing features in football betting, experiencing a significant increase in popularity and usage among punters. Bet builders allow you to combine multiple choices in a game, resulting in the creation of large and enticing odds.

However, not all bookmakers provide the same number of markets or allow the combination of selections across events, which is a factor that influences our rankings. We consider the availability and flexibility of bet builders when evaluating the top UK betting sites.

Early payout

The early payout feature has become a notable innovation among popular bookmakers such as bet365, Sky Bet and Paddy Power. While the specific details of such promotions may vary among bookies, the core concept remains consistent. If the football team you have placed a wager on takes a 2-0 lead, you will receive a full payout regardless of the final outcome of the match. It is important to mention that this promotion may not be available in other markets where the odds are slightly higher.

For example, say you had bet on Nottingham Forest to defeat Manchester United on August 26. After just four minutes, when Willy Boly scored Forest’s second goal, you would have received your payout. Even though United eventually came from behind to win 3-2, it would not have affected your bet since you would have already received your winnings when Boly’s header found the back of the net.

Best-odds guaranteed promotions

If you have the horse racing bug, you will want to bet with a bookmaker that has best-odds guaranteed so you can maximise your winnings, especially for the biggest events in the calendar, such as Cheltenham, the Grand National, the Derby, Royal Ascot and Glorious Goodwood.

While a lot of the biggest bookmakers will have this as standard practice it is not universal across the whole of the industry so it certainly came into our consideration when creating our list. A best-odds guaranteed promotion is considered in the UKBA horse racing odds category, the top five from the recent awards is shown in the table below.

Best new betting sites

Now we have considered and justified our list of the best betting sites, it is time to look at the UK’s best new betting sites.

As these are often smaller than the best betting sites and less established, they may not have the same features as the best betting sites so below, we discuss some of the more basic features that we consider when ranking the best new betting sites.

For now, here is a table of the best new online betting sites for you to take a look at.

New betting sites UK: Best offer this week


The current new customer offer from Spreadex is among the very best from new betting sites and even rivals those from the biggest and most popular UK betting sites.

For an industry-standard £10 deposit you can unlock £40 in free bets. These are credited in a way that allows you to fully explore the Spreadex platform. You unlock two free £10 fixed-odds bets as well as two free £5 total goals football spread bets and two £5 racing winning favourites spread bets.

After you have used the Spreadex new customer offer, you can enjoy the rest of the unique platform that offers both a traditional sportsbook and betting exchange, essentially giving you access to two distinct bookmakers.

Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed-odds bet plus a £5 free total goals football spread bet and a £5 racing winning favourites spread bet. The second free £10 fixed-odds bet, free £5 total goals football spread bet, and £5 racing winning favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. BeGambelAware.org.

  • Claim the Spreadex sign-up offer

How we choose the best new betting sites: What to look out for

Welcome offer

The first thing you look for when selecting a new bookmaker is the best welcome offer, and companies compete to provide the most attractive promotion. It is recommended that you search for the highest number of free bets and bonuses with the lowest deposit requirement.

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Our evaluation takes into account the different amount of free bets provided by a bookmaker, as well as the other elements that each offer can provide to its individual customers. These factors include wagering requirements, the validity period of free bets, the time required to obtain them and how they are credited.

Wagering requirements commonly accompany the best offers across the UK and frequently cause difficulties for new and experienced bettors with their occasionally perplexing nature. Should a bookmaker’s welcome offer feature wagering obligations, and many of them do not, they must be easily understandable and not overly burdensome to qualify for our list.

Free bets are usually available for seven days, although this may vary depending on the bookmaker. Free bets are frequently credited to your account immediately after making a qualifying deposit or bet, but they may be awarded only after your qualifying bet has been settled. They come in various combinations, such as a single £30 bet or two £15 punts.


With the significance of online betting regulations, it’s natural for punters to have apprehensions, notably when it comes to new and less well-known online betting sites. To alleviate these concerns, every bookmaker on our list holds a UK Gambling Commission licence. Moreover, we have thoroughly examined and placed bets with all the operators featured on our website, ensuring that they are the safest and securest options for users to bet with.

Some are also commissioned by gambling commissions around the world, and we have the significant terms and conditions below each of the operators. We strongly recommend you read the full terms and conditions on the individual sign-up pages once you click through.

Payment methods

Each bookmaker has its own different way of depositing and withdrawing funds and we judge the best on some select criteria. We are looking for online betting sites that have the lowest deposits, quickest transactions and most varied payment methods for customers, including e-wallets and PayPal, which are being used more and more by punters.

It is important that bookmakers ensure customers can freely deposit and withdraw their money simply and safely when using a betting site with that being the most vital part for many. Punters regularly raise concerns about operators if these basic functions are difficult. The variables here include how long you have to wait for your withdrawal to reach your account, which is usually five working days, and who has the lowest withdrawal amount.

The results of the banking award at the 2023 UKBA can be found in the table below.

Existing customer promotions

Existing customer promotions are not limited to loyalty rewards but these do play a major part in our rankings.

A lot of leading bookmakers have reward clubs that encourage you to bet regularly by promising a free bet when you have stake a certain amount within a week, with one of the best being Sky Bet.

The best new betting sites in the UK are likely not to have loyalty clubs but there are other existing customer promotions that we look out for.

These include free-to-play games, regular price boosts, free spins and money-back specials where you will receive your money back if the outcome you backed fails to land.

The top five in the UKBA existing customer promotions category can be found below.

Mobile betting and desktop experience

Almost all punters now like to bet via their mobile devices through various apps. Therefore, we have of course considered the difference between UK betting sites’ websites and apps. Both have to be clearly laid out and easy to navigate, and there should be no major differences between the two.

It is always absolutely vital that the most watched and biggest sporting events on the calendar are right at the top of the home page for customers in standout view so that they can see them as soon as they head on to the site, with ease of access and navigation important to finding the most popular markets.

There needs to be a variety of in-play markets as well as forthcoming events, such as having imminent fixtures visible on the home page. Navigation to each market should be simple and each function, such as cashing out, should be clear for the user to see.

A full list of the best betting apps can be found here.

Top 10 best betting sites for November 2023

Here are the top 10 best betting sites for November 2023. We review each bookmaker regularly and update our list accordingly to ensure we are providing objective analysis that helps you, the punter, choose which online betting site is best for your specific needs.

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