1. Increase Your CPC
CPC simply stands for Cost Per Click where the advertisers bid certain amount of CPC for each one of their keywords or topics to generate more traffic (also known as website clicks). If you really want to make more by placing PPC ads within your website, make sure to improve your overall website’s CPC.
If you’re curious, spend a few minutes watching this video by Google AdSense to understand more about CPC.
That being said, here are 2 quick tips to increase your CPC to earn more from PPC affiliate programs.
- Pick a highly profitable niche if you want to generate high CPC. There are industries such as Banking, Automobile, Health, Real Estate and Home Loans which provide highest CPC per every keyword. That means, if you’re running a website on any of such industries, you’ll naturally attract high paying ads where you can make a ton of money whenever someone clicks on your ads.
- Target the right audience. If you want to get more CPC, you should probably target audience from US, UK, Canada, Australia and so on. Website traffic from such countries (where the GDP is too high) gives you higher CPC when compared to countries like Pakistan, Bangladesh and so on.
2. Don’t Overdo It
One of the most common mistakes a lot of people make while using Pay Per Click affiliate programs is that they display too many ads within their site (such as sidebar, footer, header section, within the blog posts, above the fold and what not).
If you’re overdoing it by placing too many PPC ads within your website, you’ll be hurting your website user experience (which also affects your overall website loading times, dwell time and so on). So focus on picking only one or two ads per page if you want to get more clicks.
3. Your Website Traffic Sources Matter A Lot
From where you’re attracting your website traffic is so important when it comes to making more money using affiliate programs that pay per click. If you focus on attracting more search engine traffic by targeting the right keywords, you’ll be able to make more money.
If not, you’ll be finding it hard to convert your traffic so even if you get thousands of visitors, they’ll barely click on any of your PPC ads used within your website. So focus on qualified traffic sources instead of generating traffic from random sources if you want to succeed in PPC affiliates in 2024 and beyond.