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The Next ‘Despacito’: Which Of These Latin Songs Will Become A Serious Hit?

by Assessor

Earlier this month, “Despacito” finally dropped from the No. 1 position on the Hot 100 after a history-making 16 weeks in charge, and while some may claim that the Spanglish smash is done, it’s still going strong, and it’s likely that it will remain inside the uppermost tier on the chart for weeks, and perhaps months, to come.

Now that Luis Fonsi, Daddy Yankee and Justin Bieber have proven just how hot a Latin track can be, there are a handful of other singles currently vying to be “the next ‘Despacito,'” a phrase that is sure to become overused in no time. There are plenty of incredibly talented artists out there who have already made a name for themselves with Spanish-only songs, and it’s only a matter of time before one of them strikes it rich and sees their moniker rocket up the charts.

So, who will it be? Check out these four songs if you’re interested in some of the biggest hits currently rocking the Latin music world that may cross over at any moment.

J Balvin – “Mi Gente (ft. Willy William)”

Colombian musician J Balvin has been hotly-tipped as the next Latin superstar to shift into the English-speaking mainstream for some time now, and 2017 may finally be the year the American public learns his name. While “Despacito” ruled the Hot 100, Balvin’s song “Mi Gente” quickly climbed the chart, and it has already reached as high as No. 21, so far outpacing new releases from the likes of Pink, Fifth Harmony, Kesha and Maroon 5. It won’t be surprising if “Mi Gente,” which features dance artist Willy William, continues to rise, and it stands a good chance of breaking into the top 10 in the coming weeks.

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Enrique Iglesias – “Subeme La Radio”

Already known as the Latin artist that has enjoyed the greatest success with English-language pop songs, Enrique Iglesias has spent the past several years reclaiming his throne as one of the most popular Spanish singers as well. It’s been a while since he’s scored a serious hit in English, but he may be on track to do so soon enough with a tune en español. His latest cut, “Subeme La Radio,” hit the Hot 100 and disappeared pretty quickly just a few months back, but the case could be made to his label that some additional resources should be pumped into the song now that “Despacito” is on its way down.

The original version of “Subeme” featured Descemer Bueno and Zion & Lennox, but since that release, there have been many remixed editions, which all feature different singers, and that has helped the recording perform well in different territories. In the U.K., a version with Sean Paul and X Factor winner Matt Terry recently broke into the top 10, so clearly it can play well in English-speaking territories.

CNCO – “Reggaeton Lento”

While “Reggaeton Lento” hasn’t yet made any mark on the American charts, the coming weeks and months could be very big for CNCO. The group was already doing very well in Latin America, and their fan base is easily one of the most dedicated and rabid in that sphere of music, but now they have their sights set on more than just Spanish music. The band partnered with British girl group Little Mix on a revamped version of their single “Reggaeton Lento,” and in its first frame of availability, it debuted at No. 5 on the British chart. Could a U.S. invasion be next?

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Wisin – “Escapate Conmigo (ft. Ozuna)”

Already on its way down the Hot 100, Wisin’s “Escapate Conmigo” is taking its time when it comes to leaving the ranking, and it could bounce back and win over even more fans. Wisin, one-half of the duo Wisin & Yandel (who are currently on hiatus, but who remain incredibly successful in the Latin music space), is gearing up to release another solo record, and “Escapate Conmigo” has been well-received from the moment it arrived earlier this year. The song features Ozuna, who is just breaking (his debut album Odiesa just started at No. 22 on the Billboard 200 last week), which makes it even more exciting for radio programmers to play. “Conmigo” has peaked at No. 63 on the all-encompassing singles listing here in America so far, and it hasn’t strayed too far from that mark ever since.

What Else Is Coming Up?

The four titles I just discussed are what appear to have the best chances of becoming serious smashes here in America right away, but the “Despacito” effect will be felt for some time to come, and over the next few months, or even years, Spanish-speaking artists may launch many tunes towards the top of the charts. Well-known crossover success stories like Jennifer Lopez and Ricky Martin both have new records coming, while massive Latin talents Maluma, Descemer Bueno, Farruko, or J Alvarez could all be the next to break.

It is also entirely possible that either Daddy Yankee or Luis Fonsi could return with another single that rockets up the ladder thanks almost entirely to their previous showing. It’s been years since either released an album, so new music is surely on the way, and now that they are already well-known, they have a leg up on the competition.

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