Maybe the one factor extra absurd than Marshmello’s appearance-the nameless DJ performs in a puffy white mask-is how a lot cash he makes: $21 million over the previous 12 months, because of a rigorous touring schedule and six-figure nightly charges.
That is ok for the No. 8 spot on our record of the world’s highest-paid DJs. The group pulled in a collective $298 million, up from $270.5 million in 2016. A lot of that improve comes from the 2 newcomers, Marshmello and the Chainsmokers. The latter clocked 2.2 billion-plus streams over the previous 12 months, largely from crossover hits “Nearer” (with Halsey) and “One thing Simply Like This” (with Coldplay).
See more: Top dj booking rates 2017
“We work with artists as a result of it is sensible, as a result of we’re enthusiastic about them,” the Chainsmokers’ Alex Pall defined to Forbes earlier this 12 months. “Anytime we work with somebody, it’s as a result of they provide one thing to us creatively that conjures up us.”
But the highest-paid identify on our record for the fifth consecutive 12 months is Calvin Harris, who earned $48.5 million—roughly as a lot as Marshmello and the Chainsmokers mixed. The Scottish DJ tops the Digital Money Kings on account of mid-six-figure charges for his Las Vegas performances and seven-figure music competition hauls. He’s additionally one of the crucial profitable crossover producers on the planet, most not too long ago releasing “Feels,” that includes Pharrell Williams, Large Sean and Katy Perry.
Tiësto, the 48-year-old Dutch DJ who has completed within the prime three yearly within the Digital Money Kings record’s existence, continues to outpace EDM stars half his age, enjoying 134 gigs in our scoring interval en path to a payday of $39 million. The aforementioned Chainsmokers observe shut behind at No. 3 with $38 million.
The ranks of the top-earning DJs reveal an unlucky lack of range—among the many prime ten, there are not any girls, and all hail from the U.S. or northern Europe. There may be, nevertheless, a little bit of a combination relating to age: the oldest, 49-year-old David Guetta (No. 7, $25 million), may simply be the daddy of Martin Garrix (No. 9, $19.5 million), who simply reached authorized consuming age.
Guetta nonetheless banks hundreds of thousands by combining competition gigs with membership exhibits from Ibiza to Las Vegas. A global draw, he tallied 100-odd performances in 12 months throughout the Americas, Europe, Africa and Asia. He stays certainly one of a handful of EDM artists to have mainstream pop success, working with the likes of Rihanna, Sia and Usher.
“After I began, our music was underground,” Guetta advised Forbes. “There was no such factor as DJ music that will be on the radio.”
Our rankings of the world’s highest-paid DJs keep in mind earnings from June 2016 by means of June 2017. Charges for brokers, managers and legal professionals should not subtracted. We create our record with the assistance of information from Nielsen, Pollstar, Bandsintown, Songkick, in addition to interviews with trade insiders and a few of the DJs themselves.
It’s fairly potential to earn double-digit hundreds of thousands as a DJ and nonetheless fall wanting making the Digital Money Kings record. Quite a few well-known names match that description, together with some who had very massive years: Afrojack, Deadmau5, DJ Snake, Kaskade, and Dmitri Vegas and Like Mike, to call just a few. We’ll look out for them in 2018—in any case, within the EDM world, so much can change in a little bit little bit of time.
“We’re creating extra of a faceless model,” stated Marshmello’s supervisor, Moe Shalizi. “That is Marshmello … he is solely about two and a half years outdated and he’s one of many largest DJs on the planet.”
Edited by Zack O’Malley Greenburg and Natalie Robehmed; extra reporting by Rebecca Lerner. Observe: The primary two paragraphs of this story appeared within the newest subject of Forbes, alongside names and earnings totals of the highest ten highest-paid DJs.
Learn extra: David Guetta | Marshmello | Steve Aoki | R3hab
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