You’ve probably heard the most recent buzz about the Clubhouse app this past year, considering its user base increased by 5x in the month of January 2021 alone. Though there are currently only around 10 million users on the platform, the app is gaining major traction around the world and specifically in the music industry.
Clubhouse is a live audio app that users can access through invitation only. Think of it like your own personal podcast where you can share your thoughts and listeners can ask questions. The- user base is a diverse mix of entrepreneurs, investors, entertainers and artists of all ages, discussing a wide range of topics.
Conversations are in real-time so it makes it feel like you’re actually in a room with people. Musicians can benefit from Clubhouse for a multiple number of reasons. The app is great for working on your public speaking, sharing your music, increasing your discoverability, and having educated industry conversations. By far the biggest value Clubhouse holds is the ability to network and make connections.
You are able to join rooms with celebrities and industry professionals and have actual conversations with them. This is a great way to connect with people that offer services like artist management, photography, video editing, mixing and mastering, and just about anything else.
There are many different rooms that are hosted 24/7, all across the globe. Depending on what type of artist you are and what your specific needs are, you can join these conversations and get knowledge and advice from real experienced professionals.
You can also host listening parties and live audio jam sessions on Clubhouse. This is essentially like playing a concert from your house and people from all around the world are able to tune in and listen to your music. The marketing and promotional capabilities of this app are endless.
Like we mentioned earlier, the app is invite-only, but this also helps maintain the quality of the content on the platform. If you know someone who is already on Clubhouse, you can reach out to them and ask them to send you an invite so that you can join.