Five up-and-coming rap video directors who are on another level – The Diamondback

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Is it too early to offer the shiny trophy for “Finest Music Video of 2017” to Younger Thug?

Final week, the Atlanta rapper set the web ablaze (with out even sporting a costume!) because of the bizarre, snarky metallic video for his monitor “Wyclef Jean.”

See more: Top music video directors 2021

However for as soon as, Younger Thug isn’t the one liable for placing Younger Thug within the highlight — all he needed to do, in any case, was not present up. As an alternative, the credit score for the good, viral visible belongs to director Ryan Staake, who resurrected the ruined undertaking with quite a lot of intelligent creativity and slightly bitterness.

In comparison with Staake’s different work — together with the clear, well-made movies for J. Cole’s boners-in-math-class anthem “Moist Dreamz” and Clam On line casino’s road good banger “All Nite” — “Wyclef Jean” is a boundary-pushing rap video. Often sticking to strippers, automobiles and strippers in automobiles, music movies in hip-hop have lengthy been apparent amalgamations of style tropes and little else.

However Staake isn’t the one director turning the stereotypical rap video on its head. Loads of up-and-coming administrators are utilizing the style to discover their distinctive visible ideas.

Listed below are 5 of them:

Cole Bennett

Cole Bennett has a number of issues in widespread with the rappers he works with: he’s younger, gifted and from Chicago. The brains behind manufacturing firm Lyrical Lemonade, the baby-faced director has shot movies for decent road artists and SoundCloud rappers similar to Well-known Dex, and King Louie.

His movies harken again to the times of drill music’s rise in Chicago, when Chief Keef music vids have been little greater than shirtless youngsters hanging out of their grandparents’ home. Mix that novelty with animation and a myriad of movie faculty tips and you’ve got the hyper-kinetic, colourful movies of Bennett — movies that make gun-toting, blunt-puffing rappers look like children with ADHD having a blast on a playground.

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Finest work: — Velocity Racer

Yung Jake

Los Angeles-based rapper Yung Jake isn’t notably well-known for his music; really, he gained notoriety on-line largely for creating unimaginable movie star portraits made solely of emojis.

That most likely says one thing about what Jake’s thought of artwork is. His music movies, like his art work, are born from the web, for the web. They’re largely made to be seen on telephones, such because the vertically-shot “H.G.T.V Freestyle” video he directed for Pusha-T. And whereas his movies can come throughout as gimmicky, Jake’s vibrant visible fashion carries the usually experimental codecs of the movies. If he retains working with established artists like Pusha T, Yung Jake is a director to maintain watching.

Finest work: Yung Jake ­— Each (feat. Charlie Warmth)

Ramez Silyan

There’s not lots about Ramez Silyan on the web, however his movies converse for themselves. He’s the director behind a lot of latest movies for Atlanta rap madhouse Terrible Information, helmed by wisecracking scumbag Father, and Silyan’s movies are inclined to mix rap video tropes with the bizarre imagery of David Lynch. The Andy Warhol-inspired video for Father’s “Heartthrob” is brightly coloured, childlike and surprisingly dense for eye sweet. And fortuitously, it’s not afraid to get bizarre (notice the overtly sexual meals pictures within the clip’s second half).

However what all of Silyan’s movies have going for them is that irrespective of how out-there they get, they appear nice. He even manages to make face-tattooed grunge-rap weirdo LiL PEEP look effortlessly cool within the creepy, mansion-themed video for his monitor “Ladies,” which isn’t a simple factor to do.

Finest work: Father — Hearthrob

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LA-based director Calmatic is definitely form of a traditionalist. Don’t consider me? Simply check out his self-described influences: “Spike Jonze, the riots in 92, Rocmon, Lil’ Wayne’s verse on Truffle Butter, Suga Free, Heather, Taz Arnold, the Watson’s, Swiff D’s previous beats he used to submit on Myspace, liquor shops, my household, used Newport containers, darkish skinned ladies …” and the record goes on.

Nostalgia is the important thing ingredient in Calmatic’s movies for soulful California hip-hop acts similar to Anderson .Paak, The Web and Homeboy Sandman. And in the event that they’re not breaking boundaries, Calmatic may be happy with the truth that he’s making probably the most gratifying rap movies out in the present day. The key weapon? A view of California that doesn’t stray from Kendrick Lamar’s description on “The Recipe:” “ladies, weed and climate.”

Finest work: NxWorries — Suede


Glassface is a graphic designer and director who’s a part of Mind Bandits, an “web label and inventive powerhouse.”

However you most likely know him because the man who made the video for “1 NIGHT” by Lil Yachty.

For those who haven’t seen the video, you need to. Not solely is it certainly one of final yr’s greatest music movies, it’s a mission assertion for Glassface’s directorial work — mixing digital artwork and conventional video work till they’re indecipherable from one another. His work isn’t conventional in any sense of the phrase, nevertheless it’s at all times visually compelling and loopy as shit. Every music video isn’t only a movie — it’s a mind-bending journey, and also you won’t make it out in a single piece.

Finest work: Lil Yachty — 1 NIGHT

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