The Top 10 Social Media Sites & Platforms 2021

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The highest social media websites have seen loads of motion within the the previous couple of years.

Fb may nonetheless be dominant, however TikTok has seen the quickest progress of any social media platform. From launch solely 5 years in the past, the video-based platform is now fifth for many month-to-month lively customers (MAU).

See more: Top ten media websites

In the meantime, Instagram has seen spectacular progress and holds the quantity 4 place for MAU.

This implies for manufacturers wanting to achieve an viewers, the selection of social media platforms is rising and shifting. And a spotlight should be paid to the place your demographic is likely to be shifting to.

Fb was as soon as the place for all promoting however is now favored by an older consumer group. Gen Z and Millenials have migrated to Instagram, and watch this area for TikTok.

With that in thoughts, how do you select the place to take a position your time (and probably advert spend)?

The perfect transfer is to contemplate which channels are proper in your viewers. Take a look at a presence on the related social media websites, and from outcomes, strategically select which of them to double down on.

We’re going to check out the preferred social media platforms in our social media information: Fb, Twitter, LinkedIn, Instagram, Snapchat, TikTok, Pinterest, Reddit, YouTube, and WhatsApp.

High 10 Social Media Platforms In contrast

The High 10 Social Media Apps by Month-to-month Lively Customers

The High 10 Social Media Websites and Platforms

1. Fb

The Top 10 Social Media Sites & Platforms 2021

Headquarters: Menlo Park, CALaunched: 2004Month-to-month Lively Customers: 2.7 billionFounders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris HughesIncome: $86 billion (2020)

Regardless of a shifting demographic, irrespective of your business, there’s an area for you on Fb.

Among the main industries on Fb embrace monetary providers, ecommerce, retail, gaming, leisure, media, telecom, know-how, shopper items, and automotive companies.

Whereas the Information Feed more and more suppresses enterprise posts, there are nonetheless methods to bolster engagement with out investing in adverts.

Contemplate becoming a member of (or creating) teams, utilizing a Fb Messenger chatbot, or utilizing stay video to up your engagement.

2. YouTube

The Top 10 Social Media Sites & Platforms 2021

Launched: 2005Headquarters: San Bruno, CaliforniaMonth-to-month Lively Customers: 2 billionIncome: $19.8 billion (2020)Founders: Jawed Karim, Steve Chen, Chad Hurley

YouTube is the unique video social media platform that boasts a dominance out there, holding second place for month-to-month lively customers at 2 billion.

The potential for attain on YouTube is unequalled, with 73% of US adults utilizing the platform. Numbers that may’t be ignored.

YouTube has a robust consumer base throughout all age teams. Together with the difficult-to-reach 65+ demographic and with 38% of US adults utilizing the platform, it’s second solely to Fb.

YouTube covers all genres from magnificence, gaming, schooling to DIY residence enhancements. That is the platform for many manufacturers to put money into, with video being the rising medium for content material advertising.

3. WhatsApp

The Top 10 Social Media Sites & Platforms 2021

Launched: 2009Headquarters: Menlo Park, CaliforniaMonth-to-month Lively Customers: 2 billionIncome: $5 billion (2020) estimatedFounders: Brian Acton, Jan Koum

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WhatsApp stays the preferred social messaging app, manner out in entrance of Fb Messenger.

The closed messaging app may not appear the apparent alternative for manufacturers. However, contemplate that SMS has a 98% open charge in comparison with 20% of electronic mail; you notice it’s a captive viewers. And, not like SMS, WhatsApp messages are free to ship.

If you happen to use WhatsApp for buyer providers and retention, you start to appreciate the potential for manufacturers is large on a distinctly underleveraged platform. If you happen to can crack WhatsApp, you might have a direct advertising channel to your viewers.

4. Instagram

The Top 10 Social Media Sites & Platforms 2021

Headquarters: Menlo Park, CALaunched: 2010Month-to-month Lively Customers: 1.16 billionFounders: Kevin Systrom, Mike KriegerIncome: $6.8 billion (2020)

Instagram is a social community the place product-based companies, influencers, and coaches can thrive.

Since introducing shoppable posts in 2018, the potential ROI for product-based companies is increased than ever – not solely can B2B’s join with an enormous viewers, they’ll hyperlink the product info and gross sales straight from the Gram.

In case your goal demographic is below 35, Instagram is a gold mine: 75% of 18-24-year-olds use Instagram, with 67% Technology Z and 57% Millennials utilizing the app every day.

Learn extra Instagram Statistics and Details for 2021.

5. TikTok

The Top 10 Social Media Sites & Platforms 2021

Launched: 2016Headquarters: Culver Metropolis, CaliforniaMonth-to-month Lively Customers: 689 millionFounders: ByteDance Ltd, Zhang Yiming, ToutiaoIncome: $35 billion (2020)

TikTok payments itself as “the main vacation spot for short-form cell video” with an organization mission to encourage creativity and produce pleasure.

TikTok has definitely struck a chord because it’s the youngest app to market, however has already seen unimaginable progress. In 2017, after just one 12 months, the app turned the quickest rising app worldwide. Regardless of makes an attempt to ban TikTok within the US and being banned in India, as of 2020, the app had been downloaded 2 billion occasions globally.

If you wish to join with Technology Z, TikTok is the platform to take a look at. Within the US, 25% of the viewers is an adolescent or youthful. These customers are extremely engaged, too; as of January 2021, time per consumer spent on TikTok exceeded that for Fb.

6. Snapchat

The Top 10 Social Media Sites & Platforms 2021

Headquarters: Los Angeles, CALaunched: 2011Month-to-month Lively Customers: 433 millionFounders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah KatzIncome: $911 million (2020)

In case your goal demographic is younger, you undoubtedly wish to get in on Snapchat.

Essentially the most lively customers on Snapchat are 13-year-olds, and so they’re spending upwards of half-hour a day on the app.

Snapchat is a haven for user-generated content material, behind-the-scenes movies, unique presents, and influencer takeovers.

7. Reddit

The Top 10 Social Media Sites & Platforms 2021

Launched: 2005Headquarters: San Francisco, CAMonth-to-month Lively Customers: 430 millionFounders: Steve Huffman, Alexis Ohanian, Aaron SwartzIncome: $212.5 million (2020)

Reddit heralds itself as “the entrance web page of the web,” and in accordance with Alexa rankings, Reddit is among the prime 20 most-visited websites.

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Reddit has a novel mix of content material and neighborhood, with greater than 150,000 communities devoted to each matter possible.

With so many niches, there’s a spot for each model and enterprise – it’s a matter of discovering the niches the place your potential prospects are lively and diving in.

Nevertheless, be warned, Reddit is a fickle place and gained’t tolerate blatant self-promotion. Tread evenly as you start to navigate as a result of in case you get the tone unsuitable, commentators are fast to leap in and might trash a model.

8. Pinterest

The Top 10 Social Media Sites & Platforms 2021

Launched: 2010Headquarters: San Francisco, CAMonth-to-month Lively Customers: 416 millionFounders: Ben Silbermann, Paul Sciarra, Evan SharpIncome: $1,693 million (2020)

Among the hottest content material on Pinterest contains vogue, meals, decor, marriage ceremony, exercise, and DIY-related pins.

As well as, something with wealthy visuals can thrive on Pinterest.

Notably, 81% of Pinterest customers are feminine – you probably have a predominantly feminine viewers, that’s a compelling cause to take a position time in social media advertising on Pinterest.

That’s to not say that males aren’t on Pinterest – 40% of recent Pinterest signups are male.

9. Twitter

The Top 10 Social Media Sites & Platforms 2021

Headquarters: San Francisco, CALaunched: 2006Month-to-month Lively Customers: 353 millionFounders: Jack Dorsey, Evan Williams, Biz Stone, Noah GlassIncome: $3.72 billion (2020)

If your online business is expounded to leisure, sports activities, politics, tech, or advertising, you stand to earn large engagement on Twitter.

On Twitter, manufacturers have a chance to craft and hone their voice – there’s room to be intelligent and personable along with informative and useful.

Bounce into threads, present worth, share your personal content material in addition to others, and be a part of the nonstop dialog.

10. LinkedIn

The Top 10 Social Media Sites & Platforms 2021

Headquarters: Sunnyvale, CALaunched: 2003Month-to-month Lively Customers: 310 million (estimated 2019)Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric LyIncome: $8.05 billion (2020)

Inside its huge community of execs, you’ll discover greater than 61 million customers in senior positions on LinkedIn.

If you happen to’re in search of decision-makers who’ve the ability to rent your organization, inventory your product, or associate with you, LinkedIn is the place to be.

Do you know that 44% of LinkedIn customers have an earnings above the nationwide median? Or that greater than 50% of Individuals with a school diploma use LinkedIn?

LinkedIn is a really targeted social media platform, and due to that, it has limitless potential for connecting with an elite group of execs who could make a distinction for your online business.

Extra Assets:

  • Social Media Utilization Statistics For Digital Entrepreneurs
  • 10 Causes Why Social Media Is Vital to Your Firm
  • 6 Various Social Media Platforms to Contemplate

Picture Credit

Featured picture: Paulo Bobita All screenshots taken by creator, June 2021

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