RESTON, VA, March 21, 2016 – Comscore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for February 2016 based on data from the Comscore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.6 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 202 million visitors.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) February 2016Total U.S. – Home and Work Locations Source: Comscore Media Metrix Multi-Platform
Rank
Property
Unique Visitors/Viewers
(000)
Rank
Property
Unique Visitors/Viewers
(000)
Total Internet : Total Audience
258,974
1
Google Sites
243,601
26
SheKnows Media
81,018
2
206,480
27
BuzzFeed.com
80,526
3
Yahoo Sites
204,421
28
WordPress.com*
79,285
4
Microsoft Sites
194,845
29
New York Times Digital
76,980
5
Amazon Sites
171,828
30
ESPN
75,625
6
AOL, Inc.
166,258
31
Zillow Group
74,858
7
Comcast NBCUniversal
152,426
32
WashingtonPost.com
73,361
8
CBS Interactive
148,167
33
WebMD Health
72,520
9
Apple Inc.
141,569
34
Adobe Sites
72,425
10
Mode Media
137,043
35
Meredith Digital
70,728
11
Turner Digital
126,352
36
Answers.com Sites
68,714
12
Wikimedia Foundation Sites
119,749
37
TripAdvisor Inc.
66,759
13
119,192
38
Mail Online / Daily Mail
66,705
14
117,545
39
Netflix Inc.
66,381
15
Weather Company, The
114,912
40
About
66,253
16
Time Inc. Network (U.S)
109,740
41
Cox Enterprises Inc.
65,813
17
Hearst
100,853
42
Vimeo
63,595
18
USA TODAY Network
100,366
43
Vox Media
62,542
19
eBay
96,214
44
Intuit
61,690
20
Yelp
87,963
45
Tribune Media
61,128
21
Wal-Mart
87,873
46
craigslist, inc.
60,931
22
Pinterest.com
86,649
47
Groupon
59,776
23
Pandora.com
84,896
48
Viacom Digital
58,923
24
PayPal
83,321
49
Fox News Digital Network
58,677
25
Conde Nast Digital
81,846
50
Tribune Publishing
57,067
Comscore Top 50 Properties (Desktop Only) February 2016Total U.S. – Home and Work Locations Source: Comscore Media Metrix
Rank
Property
Unique Visitors
(000)
Rank
Property
Unique Visitors
(000)
Total Internet : Total Audience
233,898
1
Google Sites
202,026
26
Intuit
34,196
2
Microsoft Sites
156,278
27
Pinterest.com
31,592
3
142,399
28
Weather Company, The
31,084
4
Yahoo Sites
140,633
29
PayPal
30,866
5
Amazon Sites
96,895
30
TripAdvisor Inc.
30,744
6
AOL, Inc.
81,195
31
Zillow Group
29,982
7
Mode Media
72,337
32
New York Times Digital
29,309
8
CBS Interactive
59,447
33
WebMD Health
28,425
9
Wikimedia Foundation Sites
56,439
34
Purch
27,922
10
Comcast NBCUniversal
55,360
35
Netflix Inc.
27,829
11
Turner Digital
48,479
36
27,744
12
eBay
48,230
37
Conde Nast Digital
26,188
13
Apple Inc.
47,261
38
Meredith Digital
25,971
14
Hearst
40,770
39
Expedia Inc
25,827
15
40,711
40
WashingtonPost.com
25,817
16
USA TODAY Network
39,911
41
SheKnows Media
25,283
17
Time Inc. Network (U.S)
39,299
42
Ziff Davis Tech
24,753
18
Ask Network
37,947
43
Fox News Digital Network
23,541
19
Wal-Mart
37,455
44
Cox Enterprises Inc.
22,922
20
37,446
45
Answers.com Sites
22,888
21
About
37,172
46
Valve Corporation
22,725
22
Dropbox Sites
36,239
47
JPMorgan Chase Property
21,950
23
craigslist, inc.
35,944
48
Demand Media
21,851
24
Adobe Sites
35,689
49
Vox Media
21,669
25
Yelp
35,520
50
ESPN
21,213
Comscore Ad Focus Rankings (Desktop Only) February 2016 Total U.S. – Home and Work Locations Source: Comscore Media Metrix
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Rank
Property
Unique Visitors (000)
% Reach
Rank
Property
Unique Visitors (000)
% Reach
Total Internet : Total Audience
233,898
100.0
1
Taboola
199,473
85.3
1
Google Ad Network**
219,584
93.9
2
194,551
83.2
2
Yahoo Audience Network**
201,682
86.2
3
Yahoo Sites
140,633
60.1
3
Conversant**
193,520
82.7
4
Facebook.com
140,133
59.9
4
Criteo**
187,661
80.2
5
MSN
137,260
58.7
5
RadiumOne**
178,046
76.1
6
ShareThis
137,138
58.6
6
RhythmOne**
176,695
75.5
7
Outbrain
127,120
54.3
7
Exponential**
163,932
70.1
8
YouTube.com
103,504
44.3
8
Gamut – Network**
149,421
63.9
9
Amazon.com*
88,430
37.8
9
Collective Display**
148,333
63.4
10
Gravity Personalization
86,235
36.9
10
Advertising.com**
147,132
62.9
11
RevContent
81,360
34.8
11
Media.net Contextual Ads**
122,183
52.2
12
AOL, Inc.
81,195
34.7
12
Rocket Fuel**
114,277
48.9
13
Mode Media
72,337
30.9
13
Amobee**
104,859
44.8
14
Windows Live
71,329
30.5
14
SourceKnowledge Video Network**
72,558
31.0
15
40,711
17.4
15
Vibrant Media**
61,334
26.2
16
USA TODAY Network
39,911
17.1
16
Specific Media**
60,857
26.0
17
Ask Network
37,947
16.2
17
GumGum**
59,332
25.4
18
About
37,172
15.9
18
AdBlade Network**
52,515
22.5
19
Twitter.com
36,398
15.6
19
Undertone Networks**
52,472
22.4
20
CNN Brand
36,159
15.5
20
Xaxis Publisher Network**
52,451
22.4
21
Yelp
35,520
15.2
22
Walmart.com
34,155
14.6
Top DSP/SSP/Ad Exchange Entities
23
NBC News Digital
32,885
14.1
1
OpenX**
155,614
66.5
24
CBS News
32,453
13.9
2
engage:BDR**
95,326
40.8
25
Zillow Group
29,982
12.8
26
Blogger
29,819
12.7
27
New York Times Digital
29,309
12.5
28
LD Content
29,305
12.5
29
Intuit.com
28,929
12.4
30
WebMD Health
28,425
12.2
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in February. For instance, Yahoo Sites was seen by 60.1 percent of the 234 million desktop internet users in February. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
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About Comscore Media Metrix Multi-PlatformComscore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit www.comscore.com.