I chose to analyse this film as it has a similar concept and target audience to my film. The film is based on a true story, the life of Christopher Mccandless. In the film, the main character gives up a rich promising life; gets rid of all of his possessions, and hitchhikes to Alaska, to live in the wild.
The man image shows a side profile of the main character, sitting on top of an abandoned bus, looking out into the distance. This image links to the title of the film, “Into the Wild”, the man is looking out into the distance, out “into the wild”.
The bus is significant as it plays a large role in the film. The film largely follows the characters journey to make it to Alaska so him looking to the right is significant as it connotes moving forward like a journey.
The sky is an important part of this image as it provides a beautiful yet simple background for the title, actors, and directors names be shown on top of. In a crowded background image this would be very hard to read, but the background is simple leaving us with titles that pop off of the page and are clear to see.
A clear and simple font has been chosen, the font is bold, and in all capitals, which makes it stand out on the poster, very easy for a passer by to see. The title is also in a different colour to the rest of the writing on the poster, this makes it stand out even further as it is unique to everything else on the page, it is the largest writing on the page also, clearly everything on this poster has been geared towards making that title stand out, easy for the viewer to see and read.
The director and actors names have been included on the poster, a major convention of film posters. They are written in smaller font and in a colour that is closer to that of the sky, this helps the main title to stand out even more as these names are less noticeable, but are easy to read if you want to.
The billing block has been incorporated in the design very well, making it look as if the writing is just a part of the bus. This information is not something that the creators are actively hoping people see, they care much more about peoples attention being brought to the title and main image, so this billing block is tucked away in a small font and unnoticeable white colouring.
I really like this poster, it captures a large amount of the film in one clear image, the bus is an iconic part of the film and the real life story, and is instantly recognisable to anyone that know the story of Christopher McCandless. The framing of the shot is really nice, leaving plenty of room for the title and cast to sit on the blue sky background. Its a simple image but theirs more than enough to catch your eye and keep you interested. The way that the whole poster is geared towards brining your attention to the title is very effective. The colour scheme suits the image and it all fits together really well.