How to Shop for Art Online Like a Pro
Type and Style
There is no shortage of styles and types of artwork, with paintings, drawings, photos, prints, collages, and sculptures on offer. “Don’t be afraid to mix styles,” designer Sarah Storms says. Take stock of your aesthetic preferences, interior color palette, and wall space to inform what style of artwork you shop for.
As you browse, also note the difference between originals and reproductions. Original artwork is unique: There is only one of them. But if something isn’t labeled “original,” it may be a copy or a reproduction. Limited-edition reproductions are printed in finite quantities, while open editions can be reprinted endlessly. Reproductions still look great on your walls, and while they are not as rare as originals, they are more budget-friendly.
Price Range
You can find great art at any price point. Designer Jessica Dorling recommends establishing a budget before you start shopping. “Know the overall budget you want to put toward art,” she says. “That way, you can mix and match a variety of art—[like] vintage art, gallery art, [and] art you come across that inspires you.” When you focus on your total spend, you can splurge on some pieces and save on others, piecing together a collection that suits your space and budget.
Returns and Shipping
Always check the shipping and return policies before buying art. Many galleries and marketplaces only allow returns under specific conditions (and some don’t accept returns at all). Shipping costs often vary based on the art’s size, weight, and value. Read up on shipping and return policies to avoid unwanted surprises—and put your art budget to work more efficiently.
Take Our Word for It
This article was written by Lindsey Lanquist, a contributing writer for Real Simple with seven years of lifestyle experience. To find the best places to buy art, Lindsey spent hours researching art marketplaces, digital galleries, museum stores, and home goods brands. For expert advice on buying and decorating with art, she turned to two interior designers: Jessica Dorling, principal designer at Dorling Design Studio, and Sarah Storms, principal designer at Styled by Storm.