According to a recent report by London-based research firm Mintel, the best online clothing stores are estimated to be valued at £15.4 billion by the end of 2023. That’s a lot of shopping, brother! The study also also found that most guys prefer to buy their clothes online, with 67 per cent agreeing that it’s way easier compared to travelling to an actual physical store, pushing through the hordes of sweaty dudes, only to find that they don’t even have your size in-stock. You don’t need all that business in your life.
But that means there are a lot of online clothing stores now – a lot of them back. That’s why we’ve hand selected some of the best online clothing stores that you should check out. So, whether you’re looking for everything from streetwear to workwear, Oxford shirts to Oxford shoes, or tracksuits to, well, actual suits, these are the sites that you should save to your bookmarks right now.
1 | Dover Street Market
If you’re looking for something particularly fancy, then Dover Street Market deserves a click. Founded by Rei Kawakubo (she of Comme des Garçons fame), as its name kinda already states, it started in London’s Dover Street, eventually expanding to multiple locations around the world including Beijing, Los Angeles, New York City, Paris, Singapore, and Tokyo.
Each of these locations give off serious modern art museum vibes with exposed piping and concrete surfaces. But if you don’t live anywhere near them, the E-Shop has pretty much all of the stock, and then some. The website is also the place where some of DSM’s hottest and most hyped collabs live, including collections from the likes of Nike, Palace, Stüssy.
The piece to buy:
2 | End
End has come a very, very long way since it began its journey back in 2005. From a single independent store based in Newcastle, they have since opened up more spaces in Glasgow, London, Manchester, and most recently, Milan. From most experiences though, you’ll get all of the best products and deals from their online shop.
While End has a reputation of being quite high end, that’s actually not entirely true. While you can, of course, grab yourself a luxury denim jacket here or a pair of very expensive sunglasses there, you can also buy everything from plain white T-shirts to basic hoodies too. It’s not just a sneaker shop either, as they have thousands of books, homewares, and tech available. Something for everybody!
The piece to buy:
3 | Goodhood
Inspired by minimal living, London’s very own Goodhood is the ultimate spot for menswear. Whether you’re looking for everyday essentials like socks or underwear, or more niche items such as Hawaiian shirts or safari jackets that are made in Japan, this is the place to check out.